Haberler

26 Kasım 2007 Pazartesi

Necdet Hoca'dan Sevgilerle

*****Business Development - Growth Traps and Beyond*****
This PowerPoint presentation was researched and developed over an 18-month
period in response to a need for an executive workshop that looked into
the trouble some very successful high tech companies encountered on their
road to eventual success. The material covers a wealth of information on
strategies, company stages, the importance of customer management,
competitive mindset, and much, much more.
http://www.myworktools.com/tp_cache/t10/tool_1082.html

*****Business Development - Autonomous Venturing*****
This PowerPoint presentation presents the overall concept of creating a
stand alone internal organization within a larger organization to provide
a critical capability -- in other words, an ""intrapreneurial start-up"".
http://www.myworktools.com/tp_cache/t10/tool_1030.html

*****Business Development - Master Service Agreement for a Strategic
Partnership*****
This Word document is a template for establishing a service agreement
between you and a strategic partner. The document was originally used by a
telecom services provider.
http://www.myworktools.com/tp_cache/t0/tool_40.html

*****Business Development - Alliance Fundamentals*****
This PowerPoint presentation provides the fundamentals of any proposed
Alliance, including a section on ""The Downside of Alliances"" outlining
some of the pitfalls of such a transaction.
http://www.myworktools.com/tp_cache/t10/tool_1029.html

*****Business Development - Continuous Relationship Management*****
This PowerPoint presentation presents an overview of the principles
involved in Continuous Relationship Management (CRM), the common types of
issues that exist, a description of the CRM process, its key components,
and how to view the changes between CRM and eCRM.
http://www.myworktools.com/tp_cache/t10/tool_1033.html

*****Marketing - Assess Product Business Potential*****
This PowerPoint presentation provides a way for you to assess the business
potential of products or services. It looks at the product evolution
process, idea generation, phase definitions and associated checklists,
profiles and weighting models. This material will enable you to evaluate
products and services utilizing a proven methodology to minimize the risks
involved and apply standard metrics to find offerings that have a
reasonable chance of success.
http://www.myworktools.com/tp_cache/t10/tool_1043.html

*****Marketing - Portfolio Planning Model 3D*****
This Excel tool helps you to understand the positioning of your Strategic
Business Units (SBUs) or products based on their Market Attractiveness and
their Strengths relative to the competition. The resulting
three-dimensional Matrix provides a very good visual tool for
presentations. This portfolio planning matrix was modeled after the one
originally developed by General Electric and McKinsey Corporation. It
requires you to input data for 8 factors defining market attractiveness
and 12 factors defining competitive strength. It also permits you to
assign weights to these factors, depending on how important they are in
your industry (or else you divide 1.00 up equally among factors). The
third dimension, reflected by the relative size of bubbles on the chart,
is the contribution of your SBUs or products to your overall sales or
profit.
http://www.myworktools.com/tp_cache/t12/tool_1260.html

*****Marketing - Product Forecast in Units or Dollars*****
This Excel spreadsheet is a template for a quarterly product sales
forecast in units or dollars. Developing a product sales forecast is an
important part of any product marketing or product management
organization. This tool is a summary level template for product marketers
to use to forecast product sales in units or dollars by quarter over a
two-year period.
http://www.myworktools.com/tp_cache/t4/tool_485.html

*****Sales - ASP Trends*****
This is Excel spreadsheet is a template for developing an Average Selling
Price (ASP) trend tracking system. Developing an average sales price (ASP)
trend template is important for tracking what prices your products are
actually selling for. This tool enables you to track several products by
month, as well as breaking down reseller bundles.
http://www.myworktools.com/tp_cache/t5/tool_509.html

*****Sales - Distributor Agreement*****
This Word document is a template for establishing a distributor contract
agreement. Developing a Distributor Agreement is important for any company
that sells through channels. This tool provides a look at definitions,
sole distributors, ordering procedures, prices, support, and much more.
Using this tool, you can legally authorize and manage a company that
distributes your products in specific geographic areas. (Remember, we are
not lawyers, so have your corporate attorney review this).
http://www.myworktools.com/tp_cache/t9/tool_964.html

*****Sales - Variable Compensation Plan*****
This Word document is an excellent example of how to communicate your
Variable Compensation Plan to Sales personnel. The document includes
administrative aspects of the plan as well as provides examples of how the
Plan would pay out based on achievement of specific sales targets. Most
sales personnel have a portion of their cash compensation identified as
variable based on the achievement of certain sales quotas or targets. This
particular tool outlines the terms and conditions of payouts under such a
variable compensation plan, and includes examples of how the plan might
work.
http://www.myworktools.com/tp_cache/t11/tool_1190.html

*****Spotlight on Partners - Death of a Leader*****
Every year, over 2 million people lose their jobs and their confidence in
business leaders. There are over 10 million managers in the workforce
today, fighting a hidden war within their own corporations - the war of
politics and personalities (2p) versus sound principles and performance
(2P). This "Death of a Leader" series clearly identifies the flaws in how
corporations are structured, led, and managed and provides a roadmap to
follow for rank and file employees, middle managers, and senior executives
to reinvent the corporation from the bottom up.

This book series is organized into three books, each of which can be read
on a stand-alone basis:

Death of an Employee - Stop Selling Your Soul to the Corporation and
Create the Life and Career that You've Always Wanted

Death of a Manager - Stop Driving Your People and Peers Away and Become a
Leader Worth Following

Death of a Leader - Stop the War of Politics & Personalities versus
Principles & Performance Before It Kills Your Company

4 Kasım 2007 Pazar

iki web sitesi

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morfikirler, bizim parlak fikirler gibi anladığım kadarıyla vaktinde bir blog olarak kurulmuş, sonra dallanıp budaklanarak şimdiki haline gelmiş bir site. hani parlak-fikirler'in büyüyünce ne olacağına dair bir ipucu olsun:

www.morfikirler.com
bu sitenin "linkler kısmı da işe yarar gibi duruyor benden söylemesi.





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bunun yanında aşağıdaki bağlantıyı takip ederek "ceteris-paribus"un "işletme" ile ilgili kısımlarına göz atabilirsiniz. burada pazarlama da dahil olmak üzere pek çok alanda gayet faydalı makale ve yazılar bulmak mümkün. dahası, bu yazıların yer aldığı kaynak sitelerin orasını burasını kurcalarsak yeni kaynaklara yelken açar seviniriz:

http://www.ceterisparibus.net/isletme/yonetim.htm

tabi ceteris-paribus sadece bir "işletmecilik" sitesi değil, daha çok ekonomi içerikli bir web alanı, burada verdiğim bağlantı ilk etapta daha bir alakalı göründüğümüz kısma yönlendiriyor.

3 Kasım 2007 Cumartesi

TURKEY PRESENTATION (Our National Marketing Problem)

Marketing dersleri bol bol aliyoruz.....Bide ulkemizi pazarlamayi basarabilsek keske...

Bu linki tadim kuruyemisin web sayfasinda buldum....Sunumu hazirlayanlara tesekkur etmek lazim diye dusunuyorum....Presentation ikinci linkte....Youtube falan vermek lazim eger verilmediyse bu presentation....

http://www.tadim-freshcut.com/english/index_linkler.asp

http://www.halicrotary.org/ercu/ercu_flash.html

Internet maliyetlerinizi nasıl düşürebilir ? Bir Örnek Uygulama : Elektronik Fiyat Listesi

Bosch Otomotiv bayilerinin kullanımı için geliştirilen Elektronik Fiyat Listesi CD'si, fiyatların Internet üzerinden güncellenmesine imkan verdiğinden işletim maliyetini minimuma indirmiştir.
CD, BOSCH Otomotiv Bayilerine periyodik olarak ulaştırılan fiyat listelerine elektronik bir alternatif olarak hazırlanmıştır.
Bayiler, liste üzerinden çeşitli kriterlerle aramalar yaparak kendi sipariş listelerini hazırlamaktadırlar.
Sipariş listelerinin hazırlanması sırasında, aranan ürüne göre çeşitli reklam animasyonları bayilere sunulmaktadır. Bu sayede, istenen ürün gruplarında istenen ürünlere özel promosyonlar yayınlanmaktadır.
Hazırlanan listeler yazıdan alınan bir çıktının fakslanması veya doğrudan email ile BOSCH ekibine ulaşacak altyapı kurulmuştur.
Tüm yapıya ek olarak, CD'nin tüm güncelleme işlemleri Internet üzerinden gerçekleştirilmektedir. Fiyat listesi istenen sıklıkta güncellenebilmektedir. Bayiler, tek tıklama ile en güncel verileri elektronik ortamda kullanma şansına sahip olmaktadırlar. Üstelik, fiyat listesi güncellenirken tüm promosyonel içeriğin de güncellenmesi sağlanmaktadır.
İşlemin elektronik ortama taşınması, hem BOSCH ekibine, hem bayilere büyük bir hız kazandırmıştır. Ek olarak tüm güncelleme işlemlerinin Internet üzerinden gerçekleştirilmesi, basılı olarak hazırlanan fiyat listeleri yerine aynı işin çok daha düşük maliyetle yapılabilmesini sağlamaktadır.